In this issue:
High rankings can be gained by well-populated pages with good-quality content, including descriptions and keywords.
This powerful search directory indexes all active .tel domains, and provides advanced search capabilities with Who / What / Where fields that allow you to search for people or services in specific areas. TelPages 2.0 is already in development with richer features.
Large companies and directories will soon be able to integrate the TelPages search bar into their .tel resources, while developers will be able to use the new interface for custom searches and embedding TelPages into websites and client apps.
A .tel resource can be as simple and nimble as a personal business card, or as complex and multi-faced as an online directory service. However, many large organizations and directories have difficulties fitting everything into one .tel, and instead integrate multiple .tel domains into a framework.
Feedback from directory builders shows that shorter lists and navigational paths score highest with visitors, so More isn’t always Better. Ultimately, users want to find the phone number they’re looking for in only a few clicks. The simplicity and speed become especially important when browsing on a mobile device due to screen limitations and costly traffic.
When developing your .tel, think about the optimal navigation paths and the presentation of information on each page. Speed and accessibility are key differentiators when promoting a .tel resource, so keep thinking about usability and the mobile market while building your .tel structure. And whatever you do, don’t leave empty folders – there’s little worse than hitting a dead end after 5 or 6 navigational layers.
Ultimately, as a .tel builder, you need a “secret formula” that will take into account the overall amount of information you wish to publish, the target audience of your project, their goals and browsing habits, the devices (mobile or PC) that they will use, and the amount of time and effort they will be prepared to spend on your .tel resource. You will also need to cater for the potential growth of your project and the hosting limitations in place.
To avoid excessive navigation, multiple .tel domains can be used to make up a project. This can be illustrated with mind maps. In our examples below, arrows outline the navigation flow, and numbers 1 to 3 show levels.
Example 1: Talfen.tel links to individual resources like LebanonCinemas.tel. The overarching project Talfen can still get the most marketing, and can serve as a hub for the mass of new entries, while niche .tel domains host specific information and can be used independently for subsequent queries.
Example 2: MaVille.tel by Richard Desjardins (see interview at page 5). In this setup, “My City” project relies on several town .tel domains, each working as an independent directory.
Example 3: Praha.tel contains some information under its own navigational tree, but also relies on other .tel services, such as Pocasi.tel ("weather") – which is shared among a number of local city directories, such as Brno.tel and Luberec.tel. Unlike the previous examples, this model has more than one master project—one for each city and service.
Summing it up, city directories often use multiple .tel domains to organize their data by category or geographical area, and generate additional cross-links for search engine optimization. Thus, a joint .tel model improves the experience for customers, and brings more traffic and usage through search engines.
And cities are not the only aspect where this model can help. From portfolios like Promoting.tel to associations and local groups like KentSchools.tel, multiple .tel domains cross-linked to each other make up successful resources.
Needless to say, we wasted no time in putting together a strategy to use the extension to its maximum potential. We have 7 major projects we are working on with the .tel. MaVille.tel, French for MyTown, is our priority and we have been meeting or talking on the phone between 2 to 6 times a day since this project began in February 2010, to confirm adjustments and tweaks necessary to the project. We have since had newspaper articles, produced high quality pamphlets which are at this moment being modified to accommodate the different explanations to educate the Quebec public as to its use and how businesses can benefit from its use.
At first people here were surprised when they heard about the .tel extension, but when they understood it, a minute later they were also very surprised to have never heard of it.
We have now hired a telemarketing company with 23 years experience and which is very excited about the project to promote MaVille.tel and meet with different companies to discuss and sell the service.
We also have representatives working with territories, our own contracts, door stickers for all who sign up. We have already signed up businesses under contract.
MaVille groups all of the businesses in their particular town, so if you’re in a given town and want an Italian restaurant, you go to Maville.tel click the town you’re in, click the category Restaurant and what type of restaurant and there you are, use the GPS to bring you there. Even the best directories are not as efficient as the .tel extension in this category.
Use your .tel to drive all your communications, serve as your brand, and generate revenue with advertising. Dan Meyer, President of Sword-Swallowers Association International, uses DanMeyer.tel to share his up-to-date contact details and information about upcoming shows and events. Dan has been kind enough to allow us to create a little advert about him. Tell us how you use your .tel, and you too may be featured in future.
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